15 May Flying First Class: DOit at an Exclusive NYC Reveal
Strong partnerships are the foundation of progress, and that includes the way we travel. Our team is constantly on the move, whether visiting customers, attending industry events, or building relationships across the pharmaceutical landscape. For all of that travel, there’s one name we rely on time and again: United Airlines.
United has become more than just our airline of choice. It’s a trusted partner. Their commitment to excellence in service, reliability, and comfort gives us peace of mind every time we board a flight. When time, precision, and performance matter (and in our business, they always do), United delivers.
Recently, we had the honor of being part of a remarkable milestone for the airline. Our CEO, Vicente Ribeiro, was invited to New York for the exclusive launch of United Airlines’ new Polaris Studio suites, an exciting evolution in premium international travel. It was an inspiring event that underscored United’s dedication to raising the bar in luxury and passenger experience.
With the new Polaris, United Airlines signals a strategic shift in how it defines business class, placing a bold emphasis on privacy, comfort, and functionality as key competitive advantages on long-haul international routes.
This launch goes far beyond a simple seat upgrade. It represents a complete reimagining of the onboard experience, tailored to meet the evolving expectations of today’s travelers, not only for frequent business flyers, but also discerning passengers who value sophistication, space, and a premium sense of well-being.
From thoughtfully designed seating configurations that balance privacy and connection, to luxurious finishes and personalized service, United’s new Polaris sets a new benchmark in international premium travel. It reflects a deeper understanding that business class is no longer just about productivity in the air, it’s about delivering an experience that begins the moment you step onboard.
The newly unveiled Polaris business class introduces not just one, but two distinct seating options within the same cabin: the enhanced United Polaris and the brand-new United Polaris Studio. Designed with versatility and comfort in mind, these cabins offer private window or center-facing suites for maximum discretion, and aisle-facing seats with adjustable privacy dividers, ideal for colleagues or partners traveling together.
By offering these choices United reinforces its commitment to flexibility, and excellence, qualities that DOit also values deeply in everything we do.
This innovation is yet another reason why we trust United Airlines to get us where we need to go, whether across the country or the globe. We’re proud to have United as a partner in our journey and excited about the future of travel with Polaris leading the way.
To United Airlines, thank you for helping us travel with confidence.
The new bag tag will be in use very soon.